Turkey Market Overview
With a GDP of 600 € M (10.5 T ₺), the Turkish economy grew by 11% in 2021, making it one of the fastest growing among the G20 countries. Located at the crossroads of Europe, Asia, the Middle East and Africa, Turkey has long been considered an extremely important strategic hub for global trade, logistics and manufacturing. With more than 450 thousand online retailers and a population of over 84 million, Turkey will sustain its own role.
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Although the Turkish economy has many factors, export strength and young population seem to be two important aspects in relation to growth. Turkey is a leading trading partner for both Europe and MENA (Middle East and North Africa) countries, especially in the export of consumer electronics and textiles. The impact of the young population on productivity and skilled labor is evident. New trends, such as payment terms, logistics services, etc., are ready to be adopted as the Internet usage rate is high in Turkey.
E-Commerce Trends in Turkey
The Turkish e-commerce market is modest compared with many other European countries, but its rapid growth in sales volume sets it apart as a country worth considering. The effect of pandemic should not be ignored. Between 2019 and 2020, there was a dramatic increase with 66% in e-commerce growth. Moreover, this increase continues significantly between 2020 and 2021 at a rate of 69%. E-commerce sales reached a revenue of 2.17 € billion (38.15 ₺ billion) in 2021. Fashion and electronics are the leading categories in the Turkish e-commerce market with 42% and 21% respectively.
More information can be found in our analysis.
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Arvato in Turkey
We have been operating in Turkey since 2012 and currently work with more than 40 customers. Our current 7 logistics sites are located in Istanbul. The strategic position plays an essential role in both export and local fulfillment operations. Our close proximity to the nearby port, SAW airport and commercial center in Turkey provides us with a great advantage when it comes to delivery times, both for local customers and cross-border shipments.
We are growing, and we are not limited by our existing footprint of facilities. Our plan is to grow our footprint in the markets when and where our clients are growing. Thanks to our tactical presence, we are as close as possible to the end consumers, having access to all couriers and delivery systems, providing same day deliveries or 1-3 days transportation to the most populated areas of Turkey.
We are experts in e-commerce, retail and omnichannel solutions. B2B and B2C fulfillment, return management, fully integrated IT systems (OMS-DMS), distribution management are just some of the services we provide in Turkey. In addition, we also provide a vast range of value added services (VAS) such as security tagging, shrink wrapping, gift wrapping, bundling, kitting, handling of returns and more.
Our Solution for Your Growth
Multi-national team of experts
Access to all transportation systems
Experts in fashion, beauty and lifestyle, consumer electronics and healthcare
Embedded in a strong global network
1 global IT backbone & fully integrated IT systems
Flexible and scalable solutions
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Business Development Director