Collecting points & develop further
Whether a brake disc or a more complex spare part, registered participants can collect loyalty points every time they purchase a product. The collected points can be used for non-cash rewards or specialist seminars. With the bonus program, Continental is able to offer customers tailored services and supports the automotive workshops and tire dealers in their continuous development.
Marc Zajonc
Senior Project Manager
Challenge
Our client Continental defines workshops as their main decision-makers for the purchase of spare parts. The challenge: due to the three-stage distribution via wholesalers Continental has a weak relationship with the relevant “real” customers. Continental firmly believes that in the future, only those suppliers who can provide individually tailored offers and services for workshops will have a clear competitive advantage.
Our Solution
Arvato has developed an innovative bonus program for Continental that targets automotive workshops and tire dealers. A special app is used to scan a barcode to collect points and offers also additional services such as product installation informations. The collected points can be used for non-cash rewards or specialist seminars. This is immensely important at the moment because the after sales market is currently experiencing a massive leap in technology due to digitalization and connectivity It is not only the complexity of products that is constantly increasing. New technologies such as electromobility or innovative driver assistance systems are also enormously increasing the need for knowledge in workshops.
We support Continental as a Full-Service-Loyalty-Provider with all relevant services:
About our client Continental
Continental develops pioneering technologies and services for the sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation..
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Marc Zajonc
Senior Project Manager