Sectors such as the fashion industry are setting standards that are already shaping customers' high basic expectations of their shopping experience and are thus also putting pressure on the automotive industry in terms of E-Commerce.”
The new reality of the automotive industry
The majority of customers no longer buy only offline, but use all channels simultaneously and expect seamless interaction at all touchpoints as a matter of course. Marketplace integration, omnichannel, new technologies, sales approaches such as D2C, customer loyalty, and increased customer expectations are currently shaping the market and also posing various challenges for the automotive industry. However, although many car manufacturers and dealers have recognized the need for a stronger customer-focused strategic orientation, implementation is often difficult.
Sectors such as the fashion industry are setting standards that are already shaping customers' high basic expectations of their shopping experience and are thus also putting pressure on the automotive industry in terms of E-Commerce. With our automotive experience and our comprehensive E-Commerce expertise from numerous consumer goods industries, we support our customers from the automotive industry in designing and implementing sophisticated solutions for their digital sales channels.
Our digital commerce solutions at a glance
Focus topicsLoyalty & Promotion Management
Strong end-customer orientation and long-term customer loyalty are increasingly coming into focus and at the same time represent a growing competitive advantage for companies. For retailers and manufacturers, collecting, analyzing and using their own customer data has become a top priority. For manufacturers in particular, the collection and evaluation of such data is becoming increasingly important, as the buyers of their products are mostly unknown to them. Thus, the various loyalty programs, such as bonus and points programs, contribute to increasing customer satisfaction and loyalty. Our range of services covers all modules of successful loyalty management in the B2B and B2C sectors: from consulting to IT systems and rewards management to participant direct marketing as well as promotional campaigns and product customization.
Companies are increasingly focusing on the (internal) use of digital channels for procurement processes. Via ordering portals, branches, agencies or dealers from the automotive industry, for example, can order a wide variety of materials, such as office, sales or marketing materials, as well as individualized printed items, such as business cards. B2C platforms or stores and B2B portals have some similarities, but also differences: In both B2B and B2C environments, integration into the uniform look & feel is essential to a company's consistent brand presence. B2B portals should be visually appealing, but the focus is less on dwell time and more on efficient as well as easy use. For B2C stores, on the other hand, dwell time is much more important and the focus is much more on the "shopping experience". Product individualization is relevant for both types: in the B2C area, for example, the individualization of bags or shoes; in the B2B area, the individualization of flyers, catalogs or business cards. For B2B portals, integration into existing company networks, connection to downstream systems and various complex authorization conceptsare particularly crucial. Both factors require a deep understanding of the system as well as cross-industry expertise. Arvato develops and operates customized B2B portals that are easily suited to a wide range of industries and enable seamless integration of logistics and print management.