Turning Data into Decisions
How Predictive Data Analytics Shape a Successful Peak Season 2025

The Peak Season Challenge 2025
Every peak season tells a story and is the ultimate test for global supply chains. Orders spike overnight, routes shift by the hour, and inventory moves across continents in days. Add in global uncertainty, and it’s clear: businesses can no longer rely on assumptions or past trends alone.
So what’s the difference between thriving and struggling? Above all, seeing real-time data and predict tomorrow’s demand before it arrives.
Our Journey to Become a Data-Driven Company
At Arvato, our clear purpose is to shape supply chains globally. To reach our strategic goals, we embrace a data-driven mindset. Over the past years, we’ve invested in building a unified, cloud-based data and reporting landscape. This transformation ensures harmonized key performance indicators, global comparability, and a single source of truth across operations.
With same-day deliveries and high service expectations becoming the new normal, visibility and accuracy are the foundation of trust between brands and their customers. For our clients, it means speed, precision, and the visibility to stay competitive in a fast-moving environment. Because in today’s supply chains, any delays or missed signals directly impact cost and end customer satisfaction. With real-time insights, our clients can reroute shipments when disruptions occur, adjust inventory in response to demand spikes, and solve challenges before they escalate. Our teams benefit from fact-based decision-making and stronger collaboration across countries and industries.
Smart Planning of Resources and Automation based on Data Insights
Forecasting and analytics are only valuable if they are accessible. That’s why we provide a state-of-the-art reporting solution fully integrated with Power BI. It’s our first stop for data whenever we need to transform information into insights.
When demand surges in peak season, every decision matters. Data analytics enables smarter planning of resources and automated responses to shifting conditions. Here’s how our portfolio supports clients across the entire supply chain:
- Open Orders – Monitor open orders to anticipate workload peaks and avoid bottlenecks before they slow operations.
- Processed Volumes – Stay up to date by tracking inbound, outbound, and returns activity in near real-time. Clients gain transparency on volume flows, while we use these insights internally to align labor, transport, and warehouse capacity — so they don’t have to manage every operational detail themselves.
- Performance (Outbound & Inbound) – Ensure Arvato’s compliance with agreed KPIs, securing service reliability when every shipment counts.
- Lead Times – Gain insights into customer delivery experiences and identify bottlenecks that could jeopardize service promises during high volumes.
- Inventory Management – Optimize stock levels by predicting shortages and preventing overstocks, ensuring high-demand SKUs are available while minimizing the risk of obsolete stock.
- Sellout & Cancellation – Monitor cancellations and sellouts to adjust demand forecasts and adapt quickly to consumer behavior shifts.
- Transport Performance – Compare carrier service levels and analyze root causes of delays to safeguard delivery timelines in a capacity-constrained market.
- Sales Analytics – Equip sales teams with actionable insights to identify products and markets where opportunities are emerging.
- Customer Service – Provide a 360° overview of end customer interactions, giving clients clear summaries of key topics and recurring issues. This allows them to better understand customer needs and drive improvements, while we support fast and reliable response handling.
Use Case: How AI Forecasting Supports Peak Season Planning
The initial setup
Most brands used to plan their peak season with a patchwork of spreadsheets, manual adjustments, and top-down targets. Typical approaches include simply rolling forward last year’s volumes with a growth factor, adding promotional uplifts, and tweaking numbers based on gut feeling rather than data signals.
Peak Season 2025: A Competitive Edge
The most successful supply chains this year won’t just be the fastest or cheapest. They’ll be the most informed. Predictive analytics ensures you start peak season ahead of the game. Real-time reporting ensures you stay there.
In 2025, insight is not a luxury. It’s the new standard for performance. And those who master it will turn the busiest time of the year into their biggest opportunity.