Event

NAVIGATING THE FUTURE OF RESILIENT SUPPLY CHAINS: STRIKING THE BALANCE BETWEEN AGILITY AND SCALABILITY

ARVATO SUPPLY CHAIN MASTERCLASS 2025

WELCOME TO THE 8TH ARVATO SUPPLY CHAIN MASTERCLASS

Join us as we explore innovative strategies and insights to strengthen supply chain resilience, achieving the flexibility to adapt to change while scaling effectively for sustained growth in today’s dynamic global environment.

Be sure to join our pre-event Meet & Greet dinner as well – a unique opportunity to connect with industry peers, exchange ideas and kick off the event with engaging conversations.

We look forward to meeting you in Amsterdam!

Best regards,
Mitat & Paul

Date

MARCH 11-12
2025

Venue

CAPITAL C
AMSTERDAM, NL

Theme

NAVIGATING THE FUTURE OF RESILIENT SUPPLY CHAINS:
STRIKING THE BALANCE BETWEEN AGILITY AND SCALABILITY

Masterclass Agenda

Wednesday, March 12, 2025

Check-In & Welcome: Starting at 08:30
Masterclass: 09:00 - 16:00

Join us as we explore strategic approaches designed to strengthen supply chain resilience, balancing agility and scalability.
Our agenda is crafted to provide actionable insights that optimize operations and help you develop long-term strategies to future-proof your supply chain.

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Meet our speakers

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Mitat Aydindag

President Tech at Arvato

Mitat is the President of Arvato's Tech business unit and a member of the Executive Board at Arvato. He also serves as the country sponsor for North America and Brazil, driving strategic growth and innovation across these key regions.

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Knut Alicke

Partner at McKinsey & Company

Knut is a Master Expert and Partner in McKinsey’s Supply Chain Management Practice. As part of the global leadership team, he advises clients on supply chain transformation and resilience. Before joining McKinsey in 2004, he was a management team member at ICON, developing planning solutions for high-tech clients. Knut is a recognized thought leader, ranked among the top three global supply chain influencers and the author of the bestselling book From Source to Sold – Stories of Leadership in SC. He also teaches Supply Chain Management as a Professor at the Universities of Karlsruhe and Cologne.

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Paul Brolly

Vice President Tech Netherlands at Arvato

Paul is a seasoned professional with over 20 years of experience in outsourcing, supply chain management, and operations management. Specializing in Consumer & Industrial Tech. He spearheads the creation and execution of innovative, tailor-made solutions for a global clientele. His proven ability to build and lead high-performance teams, coupled with his knack for fostering strong partnerships with internal and external stakeholders, has consistently driven business transformation and innovation. His collaborations with numerous high-profile tech companies over the years have resulted in the design, implementation, and enhancement of supply chain solutions. Passionate about operations and innovative technologies that augment and optimize supply chains, Paul is a staunch advocate for the collaborative exploration of continuous improvement. His track record stands testament to his commitment to pushing the boundaries of what’s possible in the realm of supply chain management.

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Sean Culey

Director of Supply Chain and Facilities at MTC

Sean is the Director of Supply Chain and Facilities at the Manufacturing Technology Centre, the UK’s leading hub for manufacturing research and innovation. He is also a Visiting Fellow at Cranfield University School of Management, specializing in supply chain strategy. As the UK’s only SCOR Master Instructor and a Transformation Advisor for ASCM, Sean brings extensive expertise to the field. Additionally, he is a Fellow of the Chartered Institute of Logistics and Transport (FCILT).

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Marco Eipper

Senior Director Cloud Logistics at Microsoft

Marco is a supply chain veteran with over 20 years of experience in finance and business roles within the e2e envelope of the value chain. From factories, strategic roles over inventory and cash flow to logistics, he spent his professional life in the high-tech industry leading organizations to financial and operational success with a big focus on strategic development. In his current role at Microsoft, he is responsible to develop a logistic network that balances the 3 C’s (Carbon, Cost, Cycle T). He owns all the commercials, data & business operations for Cloud Logistics.

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Martin Fichter

COO at Tonies

Martin is the COO of tonies, the screen-free audio entertainment platform for children. Before tonies, Martin's international career included leadership positions in large corporations and startups/scaleups, such as COO of egym, President of HTC America, and EVP Mobile Products and Flextronics.

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Tom de Groot

Supply Chain Carve Out Transition & Supply Chain Assessments Lead at Bose Professional

Tom is the Global Supply Chain Transition Carve-Out Lead for Bose Professional, a former division of Bose Corporation sold to Transom Capital Group in 2023. Previously, Tom served as the Global Head of Supply Chain Operations for Bose, a U.S.-based company renowned for developing and marketing premium, innovative sound solutions for end-consumers, the professional market, and the automotive industry. In that role, he was responsible for demand and supply planning, logistics, re-manufacturing, and repair across Bose’s non-automotive operations in North America, Europe, and Asia. Before joining Bose in 2014, Tom held various leadership positions at Philips Electronics, working with Philips Lighting and Philips Consumer Lifestyle in Europe, North America, and Asia. He has a strong background in global supply chain management and product quality management. His expertise also extends to customer service, product and sales marketing, business planning, product management, and innovation management. Tom holds degrees in International Business Engineering and Business Administration and is based in Maastricht, the Netherlands.

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Peter Lößer

Head of Business Development and Strategy Execution at Arvato

Peter is Executive Vice President and Head of Global Business Development & Strategy Execution at Arvato. He is an experienced leader with extensive expertise in global business development, mergers & acquisitions, account and operations management in the high-tech industry. In his current role Peter is responsible for the onboarding of new tech businesses within Arvato, from the initial customer contact through the implementation to the hand-over to the run business.

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Leonardo Marins

Head of Transport and Warehousing CoE at British American Tobacco

Leonardo is passionate about innovation and technology with an exponential mindset. A Brazilian living in UK, equipped with consultancy and FMCG experience, leading roles in IT, Supply Chain and Trade Marketing, he has driven tech enabled business transformation in supply chain. Now leading the Center of Excellence for Transport and Warehousing, Leonardo is building the capabilities to digitally orchestrate Logistics within Supply Chain at global scale towards an autonomous Logistics future leveraged by AI.

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Andrei Palamariu

Head of Innovation at Alcott Global & Founder at Supplify

As the Head of Innovation at Alcott Global, an executive search company specializing in supply chain talent, Andrei is at the forefront of identifying and nurturing executive leadership that drives the industry forward. Simultaneously, as the Founder of Supplify, Andrei has created a pivotal platform for connecting leading tech solution providers with key supply chain executives. His vision with Supplify is to bridge the gap between advanced technology and the evolving needs of the supply chain industry. Ensuring corporations are equipped with the best tools to tackle their operational and strategic challenges. The conversations with clients often delve into the realms of implementing cutting-edge technology, driving digital transformation, and strategizing for growth and expansion. He is focused on navigating turnarounds, product innovation, and long term innovation. With a global reach, Supplify's work impacts key markets worldwide. Andrei is also the host of the "Leaders in Tech and Ecommerce Podcast," where he engages with leading experts in supply chain technology, sharing insights and fostering discussions that shape the future of the industry.

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Guillaume Roels

Professor of Technology and Operations Management at INSEAD

Guillaume is the Timken Chaired Professor of Global Technology and Innovation at INSEAD. His research lies on the interface of operational excellence, people-centric operations, and the management of services. He is teaching courses on operations excellence, supply chain management, service operations, and project management in the full-time MBA, Executive MBA, and various executive education programmes. Prior to joining INSEAD, Guillaume was an Associate Professor at the UCLA Anderson School of Management. He received an MS degree in Management Engineering and a DEA in Management from the Catholic University of Louvain, Belgium, and a PhD in Operations Research from MIT.

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Evgenia Vlasova

Global Head of Supply Chain Planning and S&OP at Kraft Heinz

Evgeniya has 20+ years of experience in Supply Chain, holding leadership roles in Logistics and Manufacturing. Her track record includes General Management and transformational roles. Evgeniya's professional success is built on the Power of Vision & Strategy, betting on people and driving excellent execution. Now leading Global Supply Chain Planning and S&OP at Kraft Heinz, Evgeniya is shaping companies "Future proof" planning capabilities supported by strong management system, new "orchestrating' skillset for employees and digital transformation.

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Keith Young

Managing Director at ATC (part of Arvato)

Keith is Managing Director of ATC Computer Transport and Logistics, a tech-driven Irish company providing highly specialised transport, logistics, and technical services to hyperscale data operators, high-tech freight forwarders, and original equipment manufacturers worldwide. Keith works with the world’s leading IaaS and hyperscale data operators to help them optimise their cloud supply chains for efficiency, reliability and security. Recently, ATC was acquired by Arvato, a leading global 3PL service provider specialising in supply chain management and e-commerce solutions. Keith will continue to lead the company’s growth and innovation, strengthening the ability of the business to deliver world class logistics solutions on a global scale.

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Venue details

MEET & GREET DINNER

CAPITAL KITCHEN

March 11, 2025
Welcome Reception: 18:00 - 19:00
Dinner & Drinks: Starting at 19:00

Weesperplein 4A,
1018 XA Amsterdam

Join us for our pre-event Meet & Greet dinner on March 11 - an opportunity to connect, savor excellent cuisine and set the stage for insightful discussions. The dinner will unfold on the 1st floor of the Capital C building at the Capital Kitchen restaurant.

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MASTERCLASS EVENT

CAPITAL C AMSTERDAM

March 12, 2025
Check-In & Welcome: Starting at 08:30
Masterclass: 09:00 - 16:00

Weesperplein 4B
1018 XA Amsterdam

Immerse yourself in lively and meaningful discussions the next day on the top of the 6th and 7th floors of the Capital C building. This exclusive event venue boasts a colossal glass dome, providing an impressive panoramic view of Amsterdam.

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Hotel Recommendations

Zoku Amsterdam

Weesperstraat 105
1018 VN Amsterdam, NL
Tel.: +31 20 811 2811

Venue proximity: 200m by foot
Price: ~230€ (based on availability)

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Hyatt Regency

Sarphatistraat 104
1018 GV Amsterdam, NL
Tel.: +31 20 554 1234

Venue proximity: 400m by foot
Price: ~350€ (based on availability)

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citizenM Amsel

Sarphatistraat 47
1018 EW Amsterdam, NL
+31 20 811 7020

Venue proximity: 190m by foot
Price: ~255€ (based on availability)

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WANT EXCLUSIVE INSIGHTS?

JOIN OUR SITE TOUR GENNEP

This year, we will also offer an optional site tour to one of our state-of-the-art multi-user warehouses, spanning 250,000 sqm and featuring the latest in automation, robotic solutions and artificial intelligence.
For more information and to register for the site tour, please click here.

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Extract from companies attending last year

Contact Us!

We will be happy to assist you.

Anna Lexer-van Meerbeck
Senior Manager Global Marketing