We’re at the Frankfurt Book Fair 2025
As a “Publishing Partner” right at the heart of the industry
This week, around 115,000 trade visitors from 153 countries are traveling to the 76th Frankfurt Book Fair. Chances are that many visitors from Germany and other German-speaking countries have enjoyed books that made their way to them through our distribution centers.
In 2024 alone, through the Vereinigte Verlagsauslieferung (VVA) and the Verlegerdienst Munich (VM), we shipped an impressive 120 million books and games from our three locations in Gütersloh, Verl, and Gilching. Our clients include numerous renowned publishing houses.
Modern book logistics on display
That’s why our VVA team is once again represented with its own stand this year. As a "Publishing Partner", we’re showcasing the full range of our services — from modern book logistics and digital distribution to supplementary financial services. While publishers’ shelves are stacked high with books, our VVA booth invites visitors to network and exchange ideas. A particular highlight is our barista, who treats visitors to a variety of coffee specialties.
Over the past few years, the Frankfurt Book Fair has increasingly evolved into a trend-driven event. Under the hashtag #BookTok, influencers recommend books that quickly become bestsellers. The “New Adult” genre is captivating a new generation of young readers, while creative innovations such as edge painting are breathing new life into the physical book market — books with colorfully designed edges have once again become coveted collector’s items.
Book ambassador on tour
One of the influencers heading to Frankfurt this year is Lennart, known as a book ambassador. Traveling across Germany on his e-cargo bike under the motto “Literadtour”, he shares his experiences with more than 6,000 followers on Instagram.
In June, he also stopped by our VVA in Gütersloh, where he got an exciting behind-the-scenes look at our book logistics operations.