Automotive after sales: The digitalisation of the customer journey

The after sales market is a large and sometimes highly underestimated ecosystem whose potential in terms of direct digital sales channels is far from being exhausted by the Automotive Industry. 

Do you want to know what a sustainable customer journey in the after sales market in the Automotive Industry can look like?

In our whitepaper …

• we compare the digital customer journey of the Fashion, Consumer Electronics and Automotive Industries
• we focus on the "new" digital customer needs and requirements
• we identify key strategies in overcoming the current challenges in the after sales market