WHOOP Partners with Arvato for Global Fulfillment
We have successfully launched international fulfillment services for the wearable technology company WHOOP. We implemented multiple logistics sites in record time, providing WHOOP with scalable and high-speed supply chain solutions across key global markets.
The project marks another milestone in our track record of delivering fast and reliable implementations for dynamic technology brands. Within three months, we expanded the WHOOP fulfillment network step by step across key regions. The rollout started in Australia, followed by the opening of the Dubai site, which now supports both the Middle East and the wider APAC region. The network was then extended into Europe with a central fulfillment hub in Germany and a dedicated returns hub in the UK. The global setup was completed with the launch of a large-scale U.S. distribution hub to serve the North American market.
“The collaboration with WHOOP demonstrates how we enable technology brands to scale quickly and reliably,” says Mitat Aydindag, President Tech at Arvato. “By leveraging our international footprint, strong project management capabilities, and SAP-based IT backbone, we brought several sites online in record time, helping WHOOP enter new markets fast while ensuring operational excellence and a premium customer experience.“
Headquartered in Boston, USA, WHOOP has become one of the leading wearable technology companies, best known for their WHOOP device and corresponding app that tracks sleep, strain, and recovery to optimize human performance. With strong growth and high-profile collaborations, including a partnership with Cristiano Ronaldo, WHOOP required a logistics partner capable of consolidating operations across markets and supporting further expansion. WHOOP selected Arvato as its logistics partner, leveraging our worldwide network, proven capability in scaling technology-driven businesses, and our SAP-based IT backbone that ensures seamless process integration and real-time transparency across all regions. This unified platform is a key differentiator, enabling globally consistent processes and reporting.
The partnership encompasses a broad portfolio of services, including value-added services, transport management and integrated IT solutions. We already coordinated the global launch of WHOOP 5.0 and WHOOP MG in May 2025, marking a significant milestone in the international expansion of WHOOP.
“Choosing Arvato as our global 3PL partner ahead of the WHOOP 5.0 & WHOOP MG launch was a major strategic step for our operations,” says Garrett Bastable, Chief Operating Officer at WHOOP. “Their expertise in executing large scale tech launches, combined with incredible customer service, ensured a successful worldwide rollout.” Together, we are laying the foundation for a logistics setup that will drive international expansion in the years ahead and ensure a consistent, high-quality experience for customers around the globe.